Son y\u0131llarda, \u00c7in halk\u0131n\u0131n ya\u015fam standard\u0131n\u0131n iyile\u015fmesiyle birlikte, insanlar\u0131n ya\u015fam kavram\u0131 maddi hayatta kalma konular\u0131ndan ya\u015fam kalitesine d\u00f6n\u00fc\u015fmeye ba\u015flam\u0131\u015ft\u0131r, \u00e7\u00fcnk\u00fc bu konunun t\u00fcm \"sa\u011fl\u0131k\" aray\u0131\u015f\u0131n\u0131n \u00f6nc\u00fcl\u00fc de yeniden incelenmi\u015f ve yeniden tan\u0131mlanm\u0131\u015ft\u0131r. Bu \"sa\u011fl\u0131k\" boyutu art\u0131k hastalanmamakla s\u0131n\u0131rl\u0131 de\u011fil, hem iyi ruhun genel durumunun d\u0131\u015f halini hem de i\u00e7 ba\u011f\u0131\u015f\u0131kl\u0131k sistemi direncini i\u00e7eren daha y\u00fcksek bir sa\u011fl\u0131k seviyesinin pe\u015finde. \u0130nsanlar\u0131n sa\u011fl\u0131k anlay\u0131\u015f\u0131 art\u0131k ila\u00e7 ve sa\u011fl\u0131k \u00fcr\u00fcnleriyle s\u0131n\u0131rl\u0131 de\u011fil, fonksiyonel besleyici yiyecek ve i\u00e7ecekleri de kaps\u0131yor.<\/p>\n
Fonksiyonel ve besleyici yiyecek ve i\u00e7ecekler daha rahat ve elde edilmesi kolay, ya\u015fam\u0131n t\u00fcm y\u00f6nlerine daha entegre, ya\u015fam sahnesine yak\u0131n, \u00f6rne\u011fin fitness yapan insanlar egzersiz s\u0131ras\u0131nda fiziksel g\u00fcc\u00fc yenilemek i\u00e7in enerji i\u00e7ecekleri i\u00e7meyi tercih ediyor, i\u015fteki zihinsel \u00e7al\u0131\u015fanlar ve haf\u0131zay\u0131 geli\u015ftirmek ve ruh hali tipi i\u00e7ecekleri dengelemek i\u00e7in i\u00e7meyi daha \u00e7ok seviyor, kilo veren insanlar yemek yerine tercih ediliyor veya d\u0131\u015fk\u0131 t\u00fcr\u00fcn\u00fc te\u015fvik ediyor yiyecek ve i\u00e7ecek.<\/p>\n
\u00d6nce do\u011fal ba\u011f\u0131\u015f\u0131kl\u0131\u011fa d\u00f6n\u00fcn<\/strong><\/p>\n Son on y\u0131lda, do\u011fal i\u00e7eriklerden yap\u0131ld\u0131\u011f\u0131n\u0131 iddia eden yiyecek ve i\u00e7eceklerin say\u0131s\u0131 600.000'in \u00fczerinde \u00e7e\u015fide ula\u015fm\u0131\u015ft\u0131r. Fonksiyonel i\u00e7ecek pazar\u0131 a\u00e7\u0131k hava sporlar\u0131yla yak\u0131ndan ilgilidir ve insanlar \"do\u011faya d\u00f6n\u00fc\u015f, sa\u011fl\u0131kl\u0131 beslenme\" \u00e7a\u011fr\u0131s\u0131nda bulunmaktad\u0131r ve sa\u011fl\u0131k i\u00e7in duyduklar\u0131 arzu e\u015fi benzeri g\u00f6r\u00fclmemi\u015f d\u00fczeydedir.<\/p>\n Ba\u011f\u0131\u015f\u0131kl\u0131\u011fa faydas\u0131 olan bile\u015fenler sadece t\u00fcketicilerin a\u015fina oldu\u011fu eser elementlerle s\u0131n\u0131rl\u0131 de\u011fildir. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki ba\u011f\u0131\u015f\u0131kl\u0131k y\u00f6netimi \u00fcr\u00fcnleri do\u011fal besin maddelerini kullanmaya ba\u015fl\u0131yor. \u00d6rne\u011fin, eski Hint Ayurvedik t\u0131p sisteminde zerde\u00e7al, enflamasyon ve viral enfeksiyonlar\u0131 \u00f6nlemedeki m\u00fckemmel yetene\u011fi nedeniyle yayg\u0131n olarak b\u00fct\u00fcnle\u015ftirici bir bitki olarak kabul edilmektedir.<\/p>\n Kurkumin, zerde\u00e7alda farmakolojik rol oynayan en \u00f6nemli aktif bile\u015fendir. \u00c7in t\u0131bb\u0131nda zerde\u00e7al\u0131n qi'yi hareket ettirdi\u011fine, r\u00fczgar\u0131 ve kan\u0131 da\u011f\u0131tt\u0131\u011f\u0131na ve adet a\u011fr\u0131lar\u0131n\u0131 hafifletti\u011fine inan\u0131l\u0131r.<\/p>\n Modern t\u0131p, kurkuminin ayr\u0131ca, esas olarak m\u00fckemmel anti-enflamatuar ve anti-viral, antioksidan, karaci\u011ferin korunmas\u0131, ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131n iyile\u015ftirilmesi, haf\u0131zan\u0131n g\u00fc\u00e7lendirilmesi, kardiyovask\u00fcler ve eklemlerin korunmas\u0131 ve benzeri olarak ortaya \u00e7\u0131kan \u00f6zel t\u0131bbi etkilere sahip oldu\u011funu g\u00f6stermektedir. Esas olarak t\u0131pta ve sa\u011fl\u0131k bak\u0131m \u00fcr\u00fcnlerinde, yiyecek ve i\u00e7eceklerde kullan\u0131l\u0131r; burada genellikle do\u011fal bir renklendirici madde ve yiyecek ve i\u00e7eceklerde fonksiyonel hammadde olarak kullan\u0131l\u0131r.<\/p>\n Asl\u0131nda, Amerika Birle\u015fik Devletleri, Kanada ve Avrupa'da, g\u0131da ve i\u00e7ecek alan\u0131nda zerde\u00e7al \u00f6z\u00fc daha olgun fonksiyonel bile\u015fenler olmu\u015ftur, k\u00fcresel i\u00e7ecek inovasyonunda, zerde\u00e7al \u00f6z\u00fc ve vitaminler, probiyotikler, zencefil ve kombinasyonlar gibi di\u011fer besinler ortaya \u00e7\u0131kmaktad\u0131r.<\/p>\n \u0130\u00e7ecek inovasyonu Trendlere ayak uydurmak<\/strong><\/p>\n Ruh Hali Y\u00f6netimi Y\u00f6nergesi<\/strong> Ge\u00e7ti\u011fimiz g\u00fcnlerde, uluslararas\u0131 Nature Communications dergisinde yay\u0131nlanan bir ara\u015ft\u0131rma raporunda, Queensland \u00dcniversitesi ve di\u011fer kurumlardan bilim insanlar\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclen d\u00fcnyan\u0131n en b\u00fcy\u00fck peptik \u00fclser hastal\u0131\u011f\u0131n\u0131n (peptik \u00fclser hastal\u0131\u011f\u0131) genetik fakt\u00f6rleri \u00e7al\u0131\u015fmas\u0131, depresyon ve mide \u00fclseri organizmas\u0131 aras\u0131ndaki ba\u011flant\u0131y\u0131 do\u011frulad\u0131.<\/p>\n Kurkuminin m\u00fckemmel anti-enflamatuar \u00f6zellikleri peptik \u00fclser hastal\u0131\u011f\u0131n\u0131n tedavisinde olumlu bir rol oynamaktad\u0131r ve probiyotikler ba\u011f\u0131rsak bozukluklar\u0131n\u0131n tedavisinde benzersiz bir \u015fekilde uygundur; gama-aminob\u00fctirik asit ise uykunun iyile\u015ftirilmesinde, ruh halinin dengelenmesinde ve ba\u011f\u0131rsak sa\u011fl\u0131\u011f\u0131n\u0131n desteklenmesinde do\u011frudan bir rol oynamaktad\u0131r. Bu nedenle, kurkumin + probiyotikler + \u03b3-aminob\u00fctirik asidin yenilik\u00e7i kombinasyonu, insanlar\u0131n duygusal sorunlarla ba\u015fa \u00e7\u0131kmalar\u0131 i\u00e7in yeni se\u00e7enekler sunmaktad\u0131r.<\/p>\n Ba\u011f\u0131\u015f\u0131kl\u0131k Kazanma Y\u00f6n\u00fc<\/strong> Curcumin, antosiyanin, algal mavi protein, ginseng \u00f6z\u00fc ve dendrobium ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131 g\u00fc\u00e7lendirmek ve yorgunlu\u011fu gidermek i\u00e7in etkili bile\u015fenlerdir.<\/p>\n D\u00fc\u015f\u00fck \u015eeker Y\u00f6n\u00fc<\/strong> Gen\u00e7 t\u00fcketicileri hedefleyen \u00fcr\u00fcnler \"d\u00fc\u015f\u00fck\/azalt\u0131lm\u0131\u015f \u015feker\" veya \"d\u00fc\u015f\u00fck\/azalt\u0131lm\u0131\u015f kalori\" iddialar\u0131ndan faydalanacakt\u0131r. 2014-2019 y\u0131llar\u0131 aras\u0131ndaki ilk 10 ekstrakt ihracat\u0131na bak\u0131ld\u0131\u011f\u0131nda, steviol glikozitler s\u00fcrekli olarak ilk s\u0131rada yer alm\u0131\u015ft\u0131r.<\/p>\n Stevioside, do\u011fal, y\u00fcksek tatl\u0131l\u0131\u011f\u0131, d\u00fc\u015f\u00fck kalorisi ve sa\u011fl\u0131\u011fa faydalar\u0131 nedeniyle sukraloz ve ases\u00fclfamdan sonra yeni g\u0131da ve i\u00e7ecek \u00fcr\u00fcnlerinde en \u00e7ok kullan\u0131lan tatland\u0131r\u0131c\u0131 haline gelmi\u015ftir. Bu nedenle, \"son teknoloji\" bir bile\u015fen olan steviol glikozitlerin zerde\u00e7all\u0131 i\u00e7ecekler i\u00e7in do\u011fal bir tatland\u0131r\u0131c\u0131 olarak kullan\u0131lmas\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, pazar potansiyeli \u00e7ok b\u00fcy\u00fckt\u00fcr.<\/p>\n Lezzet Se\u00e7imi Y\u00f6n\u00fc<\/strong> Modern \"do\u011faya d\u00f6n\u00fc\u015f, sa\u011fl\u0131kl\u0131 beslenme\" konseptinden etkilenen giderek daha fazla t\u00fcketici do\u011fal g\u0131dalar\u0131n tad\u0131na geri d\u00f6nmek istiyor ve meyve suyu uygulamas\u0131 i\u00e7ece\u011fe zengin lezzet ve beslenme getirebilir.<\/p>","protected":false},"excerpt":{"rendered":" In recent years, with the improvement of the standard of living of the people of China, people’s concept of life has begun to transform from the material survival issues into quality of life, as the premise of the pursuit of all the “health” of this topic has also been re-examined and redefined. This “health” dimension […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"yoast_head":"\n
\nSon y\u0131llarda t\u00fcketiciler zihinsel ve duygusal sa\u011fl\u0131\u011fa fayda sa\u011flayan daha fazla \u00fcr\u00fcn ve hizmet aray\u0131\u015f\u0131na girmi\u015ftir. Fonksiyonel form\u00fclasyonlar ve duygusal \u00e7ekicili\u011fe sahip \u00e7ok duyulu \u00fcr\u00fcnler, yiyecek ve i\u00e7ecek markalar\u0131n\u0131n zihinsel ve duygusal tercihlerden daha fazla pay almas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n
\nIngenics, 18-49 ya\u015f aras\u0131 3.000 internet kullan\u0131c\u0131s\u0131yla yap\u0131lan bir ankete dayanan May\u0131s 2020 raporunda, kullan\u0131c\u0131lar\u0131n 70%'sinin yorgunluk giderici iddialar ve 56%'sinin ba\u011f\u0131\u015f\u0131kl\u0131k g\u00fc\u00e7lendirici iddialar nedeniyle fonksiyonel i\u00e7ecekleri denemekle ilgilendi\u011fini bildirdi.<\/p>\n
\nD\u00fc\u015f\u00fck \u015feker son iki y\u0131ld\u0131r i\u00e7ecek sekt\u00f6r\u00fcn\u00fcn en s\u0131cak konusu ve gen\u00e7 t\u00fcketiciler \u00f6zellikle \u015feker i\u00e7eri\u011fi ve kalori konusunda endi\u015feli. 18-24 ya\u015f aras\u0131 t\u00fcketicilerin 53%'si (40-49 ya\u015f aras\u0131 t\u00fcketicilerin 41%'sine k\u0131yasla) sat\u0131n alma karar\u0131 vermeden \u00f6nce kalori i\u00e7eri\u011fini kontrol ederken, 51%'si (40-49 ya\u015f aras\u0131 t\u00fcketicilerin 44%'sine k\u0131yasla) \u015feker i\u00e7eri\u011fini kontrol edecektir. Enerji al\u0131m\u0131na ili\u015fkin endi\u015feler a\u011f\u0131rl\u0131kl\u0131 olarak 25-29 ya\u015f aral\u0131\u011f\u0131ndaki kad\u0131nlar aras\u0131ndad\u0131r; bu kad\u0131nlar\u0131n 18%'si ilk olarak kalori i\u00e7eri\u011fini kontrol edecektir.<\/p>\n
\nSon y\u0131llarda spor ve enerji i\u00e7eceklerinin t\u00fcketimindeki g\u00fc\u00e7l\u00fc art\u0131\u015fla birlikte, t\u00fcketiciler piyasadaki se\u00e7eneklerin homojenli\u011fi nedeniyle kendilerini s\u0131n\u0131rl\u0131 hissetmeye ba\u015fl\u0131yor. T\u00fcketicilerin 45%'si fonksiyonel i\u00e7ecek pazar\u0131ndaki aroma se\u00e7eneklerinin s\u0131n\u0131rl\u0131 oldu\u011fu konusunda hemfikir.<\/p>\n