Pazar ara\u015ft\u0131rma firmas\u0131 SPINS, t\u00fcketicilerin \u015feker al\u0131m\u0131n\u0131 azaltman\u0131n yollar\u0131n\u0131 ar\u0131yor olsalar da, do\u011fal tatland\u0131r\u0131c\u0131lar i\u00e7eren baz\u0131 ni\u015f \u00fcr\u00fcnlerin ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcrmesiyle birlikte, tatl\u0131 bir his sa\u011flayan \u00fcr\u00fcnlere hala y\u00fcksek bir talep oldu\u011funu s\u00f6yledi.<\/p>\n
SPINS raporunda, do\u011fal tatland\u0131r\u0131c\u0131lar\u0131n sa\u011fl\u0131kl\u0131 beslenmenin \u00f6nemli bir par\u00e7as\u0131 oldu\u011funu belirtiyor. B\u00fcy\u00fck markalar, t\u00fcketicilerin \u015fekeri diyetlerinde tutmakla ilgilendiklerini, ancak bunun do\u011fal kaynaklardan gelmesini istediklerini \u00f6\u011frendiler.\"<\/p>\n
NielsenIQ'ya g\u00f6re, 2021 y\u0131l\u0131nda internette \"\u015fekersiz \u00fcr\u00fcnler\" i\u00e7in yakla\u015f\u0131k 5,1 milyon, \"stevia\" i\u00e7in 2,1 milyon ve \"rosmarinus officinalis\" i\u00e7in 1,2 milyon arama yap\u0131lacak.<\/p>\n
Stevia, Rohypnol, \u015eeker Alkolleri<\/strong><\/p>\n SPINS verilerine g\u00f6re 31 Ocak 2022'de sona eren 52 haftal\u0131k d\u00f6nemde rooibos (+20%), stevia (+15%) ve \u015feker alkolleri (+3%) i\u00e7eren \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131 bir \u00f6nceki y\u0131la g\u00f6re art\u0131\u015f g\u00f6stermi\u015ftir. Stevia'n\u0131n pop\u00fclaritesi, stevia ile ilgili yeni \u00fcr\u00fcnlerin \u015fu anda patlama yapmas\u0131 ve gazl\u0131 alkols\u00fcz i\u00e7ecekler, at\u0131\u015ft\u0131rmal\u0131klar, meyve suyu i\u00e7ecekleri, di\u011fer i\u00e7ecekler ve s\u00fct \u00fcr\u00fcnlerinin ilk be\u015f uygulama s\u0131ralamas\u0131nda yer almas\u0131yla d\u00fcnyan\u0131n t\u00fcm b\u00f6lgelerine ula\u015fmas\u0131 ger\u00e7e\u011fiyle de kan\u0131tlanmaktad\u0131r.<\/p>\n T\u00fcketiciler i\u00e7ecek gibi kategorilerde kulland\u0131klar\u0131 \u015feker miktar\u0131 konusunda da daha temkinli davran\u0131rken, SPINS hindistan cevizi \u015fekeri (+21%), \u015feker alkolleri (+20%) ve stevia (+10%) i\u00e7eren \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131nda y\u0131ll\u0131k bazda art\u0131\u015f tespit etti. Son 52 haftal\u0131k d\u00f6nemde rooibos i\u00e7eren i\u00e7eceklerin dolar baz\u0131nda sat\u0131\u015flar\u0131 1,3% artt\u0131.<\/p>\n SPINS, t\u00fcketicilerin \u015feker i\u00e7eri\u011fiyle ilgili endi\u015felerinin i\u00e7eceklerle s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, t\u00fcketicilerin kurutulmu\u015f et ve et at\u0131\u015ft\u0131rmal\u0131klar\u0131, kurabiye ve at\u0131\u015ft\u0131rmal\u0131k barlar ve \u015fekerlemelerdeki \u015feker konusunda daha bilin\u00e7li hale geldi\u011fini belirtti. \u00c7al\u0131\u015fma, \"\u015fekersiz\" \u00fcr\u00fcnlerin her bir kategorisi i\u00e7in dolar sat\u0131\u015flar\u0131ndaki b\u00fcy\u00fcmenin geleneksel, y\u00fcksek \u015fekerli \u00fcr\u00fcnlerden daha fazla oldu\u011funu ortaya koymu\u015ftur.<\/p>\n Do\u011fal tatland\u0131r\u0131c\u0131 konumland\u0131rmas\u0131na odaklanan markalar, d\u00fc\u015f\u00fck ve s\u0131f\u0131r \u015fekerli \u00fcr\u00fcnlere y\u00f6nelik artan t\u00fcketici talebini kar\u015f\u0131lamaya haz\u0131rlan\u0131yor.<\/p>\n Ketojenik diyetler<\/strong><\/p>\n SPINS, ketojenik diyet gibi bir dizi beslenme e\u011filiminin d\u00fc\u015f\u00fck kalorili ve s\u0131f\u0131r kalorili tatland\u0131r\u0131c\u0131lar\u0131n b\u00fcy\u00fcmesini sa\u011flamaya devam edece\u011fini belirtiyor.<\/p>\n \"Giderek daha fazla t\u00fcketici, y\u00fcksek \u015fekerli \u00fcr\u00fcnlerden ka\u00e7\u0131nan ve daha \u00e7ok protein ve i\u015flenmemi\u015f g\u0131dalara odaklanan ketojenik diyetleri ve Whole30 diyetlerini benimsiyor. 2018'den 2021'e kadar sertifikal\u0131 ketojenik \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131 14,9% artt\u0131.\" SPINS, ketojenik \u00fcr\u00fcnlere y\u00f6nelik trendin yak\u0131n gelecekte yava\u015flamas\u0131n\u0131 beklemiyor.<\/p>\n En k\u00f6kl\u00fc ve en \u00e7ok satan \u00fc\u00e7 kategoride ketojenik \u00fcr\u00fcnler y\u0131ldan y\u0131la istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmektedir. \u0130ddia edilen ketojenik \u00fcr\u00fcnlerin sat\u0131\u015flar\u0131 rafta saklanabilir gazl\u0131 i\u00e7eceklerde +10,4%, rafta saklanabilir suda +5% ve so\u011futulmu\u015f tereya\u011f\u0131 ve kremalarda +4,6% artm\u0131\u015ft\u0131r.<\/p>\n Son y\u0131llarda ketojenik iddialar\u0131 kullanmaya en yatk\u0131n g\u00f6r\u00fcnen \u00fcr\u00fcn kategorileri rafta saklanabilen bar \u00fcr\u00fcnleri, tah\u0131llar, pi\u015firme kar\u0131\u015f\u0131mlar\u0131, kurabiyeler ve at\u0131\u015ft\u0131rmal\u0131klard\u0131r. SPINS pazar verilerine g\u00f6re, bu \u00fcr\u00fcn kategorisi istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmeye devam etmektedir. Rafa dayan\u0131kl\u0131 krakerler ve at\u0131\u015ft\u0131rmal\u0131k barlar kategorisinde, d\u00fc\u015f\u00fck i\u00e7erikli veya i\u00e7eriksiz net karbonhidratl\u0131 \u00fcr\u00fcnler, 2021'in \u00f6l\u00e7\u00fclebilir d\u00f6neminde dolar sat\u0131\u015flar\u0131nda 21.31%'lik bir art\u0131\u015f g\u00f6rd\u00fc ve 2020'deki dolar sat\u0131\u015flar\u0131n\u0131 ikiye katlad\u0131.<\/p>","protected":false},"excerpt":{"rendered":" Market research firm SPINS recently said that while consumers may be looking for ways to reduce their sugar intake, there is still a high demand for products that provide a sweet sensation, with certain niche products containing natural sweeteners enjoying continued success. Natural sweeteners are an important part of a healthy diet,” SPINS noted in […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"yoast_head":"\n