What is NFC?

“Net red” drinks, marked 100% pure juice, the ingredients list shows that there are “water” ingredients, added water juice can also be pure juice?
What is the difference between NFC juice and concentrated 100% juice
Post-90s Xiao Meng pays great attention to daily maintenance, drinking 100% juice is her way to keep healthy and supplement vitamins. When asked about the difference between concentrated and non-concentrated reduced juice, she, who considers herself a beverage “connoisseurs”, struggled: “Generally when you see the words 100% juice on the package, you think it is equivalent to pure juice.”
She is not alone in thinking the same way. At present, many beverage manufacturers will mark “100% juice” in the eye-catching position of the product packaging to attract consumers. In fact, most consumers want to buy 100% juice, in fact, no added NFC juice.
NFC juice (non-concentrated reducing juice)
It is to wash the fresh fruit and press out the juice, and fill it directly after instant sterilization, without concentration and recovery, and retain the nutrition and flavor of the fruit.
Taking 100%NFC citrus juice as an example, the processing can be divided into two ways: the finished product obtained by direct juice extraction after sterilization and filling; After being juiced and processed into products used in the food industry, the products are refrigerated or frozen, and then the finished products are thawed, sterilized and filled according to the needs.
FC juice (concentrated reducing juice)
Add water, sugar, food additives and other substances to the original juice.
In contrast, FC juice is the biggest factor that causes consumers to easily confuse 100% juice: → A certain juice sold in supermarkets has a variety of packaging such as 100% boutique gift boxes and premium gift boxes, which are marked with the words “100% juice”, and the commodity ingredients list shows that the ingredients are water and juice.
There is also a “daily C” favored by many young consumers because of its exquisite packaging. The China Consumer News found that its product promotion also featured “100% juice content”, but the ingredients on the ingredients list were water and concentrated orange juice.
Tingting, an office worker, said that it took many years to know the difference between the two, and she felt that she had been charged an IQ tax: “A 300ml bottle of juice is generally about 7 yuan, which is basically the same price as some brands of NFC juice, and the nominal 100% pure juice is easy to confuse people.”
According to the “General Rules for Beverages” implemented by the Standardization Administration in 2016, direct fruit juice or concentrated fruit juice with water restored to the original concentration can be called “100% juice”. The so-called 100% FC juice is actually “restored juice”, not original juice.
Zhu Danpeng, a Chinese food industry analyst, said: “According to the current national regulations on fruit juice drinks, there is no problem for businesses to use 100% labels. But for the majority of consumers, seeing similar descriptions is really easy to cause conceptual confusion.
At the same time, he said that 100% of the juice on the market now will have water content. If all the original pulp is used, the taste is not necessarily the best, and the current production process is impossible to do.
The NFC juice market has entered a period of rapid growth. Local standards promote the healthy development of the industry
According to the investigation, in the processing process, NFC is less than the traditional 100% reduction juice juice concentration and preparation process, juice directly after sterilization and canning, reducing the loss of nutrients. The production process is complicated, the transportation conditions are harsh, the storage time is short and other factors, so that NFC juice in the sales channel also has higher requirements, mainly in convenience stores and large supermarkets.
In Beijing’s offline supermarket and convenience store, NFC juice, due to different sales channels, the price is in the range of 7 to 9.9 yuan. The price of NFC juice products is much higher than that of ordinary juice.
With the continuous expansion of the domestic beverage consumption market, the sales volume of NFC juice is also increasing. With its wide market recognition, the production and processing of its also put forward higher requirements, to speed up the development of production standards is imminent.
Among them, as on the official website of the Hunan Market Supervision Administration, the local standard “NFC Citrus Juice Processing Technical Regulations” (hereinafter referred to as the “Regulations”) organized by the Hunan Agricultural Product Processing Research Institute has completed the consultation work. “Regulations” fully consider 100%NFC citrus juice processing technology, production inspection and other aspects of the content, will make up for the shortcomings of the existing NFC juice industry standards.