“Net red” drinks, labeled 100% pure fruit juice, the ingredient list shows that there is a “water” component, added water juice can still be pure fruit juice?

NFC juice and concentrated 100% juice
What is the difference

After 90 Xiaomeng is very important to the daily maintenance, drink 100% fruit juice is her way to maintain health, vitamin supplement. Asked about the difference between concentrated and non-concentrated original juice and original juice, self-identified as a beverage “connoisseur” she made it difficult:

“Generally, when I see 100% juice on the package, I think it is equivalent to pure juice.”

And she has the same idea of consumers and not a few.

At present, many beverage manufacturers will be “100% fruit juice” labeled in the product packaging in a prominent position to attract consumers. In fact, most consumers want to buy 100% fruit juice, in fact, no added NFC juice.

NFC juice (non-concentrated also original juice)

Is the fresh fruit washing and pressing out the juice, the instant sterilization directly after filling, without concentration and recovery, to retain the nutrition and flavor of the fruit.

Take 100% NFC citrus juice as an example, its processing is divided into two ways:

• Directly squeezing the juice and then sterilizing and filling the finished product;
• Juice is processed into food industry products for refrigerated or frozen storage, and then thawed, sterilized and filled according to the needs of the finished product.

FC Juice (Concentrated Reduced Juice)

Water, sugar, food additives and other substances are added to the original juice.

In contrast, FC juice is the biggest factor causing consumers to easily confuse 100% fruit juice:

→A juice sold in supermarkets is available in a variety of packages such as 100% Boutique Gift Box and Enjoy Gift Box, all labeled with the words “100% fruit juice”, while the ingredient list shows that the ingredients are water and fruit juice.

→There is also a “Daily C” which is favored by many young consumers because of its exquisite packaging. China Consumer News found that its product publicity also focuses on “juice content of 100%”, but the ingredients in the ingredient list is water, orange juice concentrate.

Tingting, an office worker, said she had been drinking for many years before she realized the difference between the two, and felt that she had been charged an IQ tax:

“A 300 ml bottle of juice usually costs about 7 yuan, and the price of some brands of NFC juice is basically the same, while the labeling of 100% pure juice is easy to confuse people.”

The National Standardization Administration Committee in 2016 the implementation of the “General Rules for Beverages”, direct fruit juice or concentrated fruit juice with water to reduce to the original concentration, can be called “100% fruit juice”. FC juice so-called 100%, in fact, is the “recovery juice”, not the original pure juice.

China’s food industry analyst Zhu Danpeng said: “According to the current national regulations to interpret the juice drinks, business use 100% logo is no problem. But for the majority of consumers, see a similar description is easy to cause conceptual confusion.

At the same time, he said, now on the market 100% juice, there will be water content. If all with pulp, the taste is not necessarily the best, and the current production process is not possible.

NFC juice market into a period of rapid growth
Local standards to promote the healthy development of the industry

According to the survey, in the process of processing, NFC than the traditional 100% reduction juice less juice concentration and blending process, juice directly after sterilization canning, reducing the loss of nutrients. The production process is complicated, harsh transportation conditions, storage time is shorter and other factors, making NFC juice in the sales channel also has higher requirements, mainly to convenience stores and large supermarkets.

In Beijing offline supermarkets and convenience stores to see, NFC juice, due to different sales channels, the price in the range of 7 ~ 9.9 yuan. NFC juice product prices are much higher than ordinary fruit juice.

With the continuous expansion of the domestic beverage consumption market, the sales volume of NFC juice is also increasing simultaneously. As it is widely recognized by the market, its production and processing also put forward higher requirements to speed up the production standard is imminent.

Among them, like the official website of Hunan Provincial Market Supervision Administration, the local standard “NFC Citrus Juice Processing Technical Regulations” (hereinafter referred to as “Regulations”), which was developed by Hunan Agricultural Products Processing Research Institute, has completed the work of soliciting opinions. The Regulations take into full consideration the 100% NFC citrus juice processing technology, production inspection and other aspects, which will make up for the shortcomings of the existing NFC fruit juice industry standards.