High-end, funktionalisering<\/strong><\/p>\nI takt med at indkomster og standarder forbedres, vil folk gerne have avancerede mejeriprodukter.<\/p>\n
Mejeriselskaber har v\u00e6ret igennem introduktionen af ny smag, tilf\u00f8jet nye stammer, nye tils\u00e6tningsstoffer osv. for at skabe et h\u00f8jere proteinindhold, n\u00e6ringsrige m\u00e6lkekilder af h\u00f8jere kvalitet til avancerede produkter for at im\u00f8dekomme forbrugernes eftersp\u00f8rgsel. Som f.eks. lanceringen af \u00f8kologisk, A2-protein, high-end lavtemperaturyoghurt.<\/p>\n
Derudover er der blevet lanceret flere og flere produkter p\u00e5 mejerimarkedet, som h\u00e6vder at v\u00e6re sundheds- og sk\u00f8nhedsprodukter, og som bruger ingredienser som kollagen, der kan holde hud og h\u00e5r sundt, og calcium, der kan styrke t\u00e6nder og knogler.<\/p>\n
N\u00e5r traditionelle mejeriprodukter kommer ind i en v\u00e6kstflaskehals, vil premiumisering og funktionalisering blive vigtige innovations- og v\u00e6kstpunkter for industrien.<\/p>\n
Mellemm\u00e5ltider<\/strong><\/p>\nForbrugernes \u00e6ndrede livsstil, herunder beslutningen om at v\u00e6lge mindre mad, driver valget af innovative, sunde og praktiske mejerisnacks.<\/p>\n
If\u00f8lge de seneste data siger 35% af de voksne i Storbritannien, at de foretr\u00e6kker mellemm\u00e5ltider frem for almindelige m\u00e5ltider, fordi det er praktisk og tidsbesparende. Fra \u00e6ndring af emballageformatet for traditionelle mejeriprodukter til ostesnackbarer med reduceret sukkerindhold er bekvemmelighed, hastighed og smag n\u00f8glefaktorer, som store brands fokuserer p\u00e5 i hele mejerisnackindustrien.<\/p>\n
If\u00f8lge en markedsrapport udgivet af Mordor Intelligence forventes det globale marked for mejerisnacks at vokse med en CAGR p\u00e5 5,14% mellem 2020 og 2024.<\/p>\n
Mix og match<\/strong><\/p>\nMix og match har \u00e5bnet nye horisonter for mejerisegmentet, is\u00e6r fordi plantebaserede alternativer er begyndt at appellere til en bredere vifte af forbrugere.<\/p>\n
Forskningsdata fra Innova viser, at 36% af forbrugerne foretr\u00e6kker en blanding af plantebaserede og animalske produkter i deres kost, med 22% til fordel for fuldt animalske produkter og 23% til fordel for fuldt plantebaserede produkter.<\/p>\n
Sammensmeltningen af mejeriprodukter og ikke-mejeriprodukter giver forbrugerne et alt-i-et mejeri- og plantebaseret produkt.<\/p>\n
Nye smagsoplevelser<\/strong><\/p>\nMed en voksende gruppe af unge forbrugere er der eftersp\u00f8rgsel efter produkter med personlighed, sjov og nyskabelse, hvilket inspirerer til innovation i mejeriindustrien. Da multikulturalisme \u00e5bner op for nye muligheder for mejeriprodukter globalt, vil de interessante og specielle smage ogs\u00e5 v\u00e6re en af de faktorer, der p\u00e5virker mejeriinnovation.<\/p>\n
Mejeriselskaberne bliver n\u00f8dt til at t\u00e6nke ud af boksen og pr\u00f8ve nye smagsvarianter for at skille sig ud p\u00e5 markedet.<\/p>","protected":false},"excerpt":{"rendered":"
In recent years, along with the public health awareness and accelerated consumption upgrade, nutrient-rich dairy products are favored by more and more people, the rapid rise of various sub-categories, China’s dairy industry has shown a booming trend. Now, what are the consumer trends in the dairy industry? High-end, functionalization As incomes and standards improve, people […]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"yoast_head":"\n
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